Anticipating what the future may bring –even when this future is immediate- can always be a risky business. But if the subject being considered relates to the Internet, rather than trying to project or estimate, one is better off relying on the magic powers of a good crystal ball. In spite of these difficulties, businesses must work within predictable and potential boundaries that can generate good intuition for the future. This will allow firms to establish strategies that will prepare them for changes before they occur. But, just like Bill Gates, who at one time said that 640 KB of RAM would be all anybody would ever need, we humbly accept the possibility of making erroneous assumptions and predictions while delineating what Human Level Communications anticipates for the fast growing and highly competitive world of search engine marketing during 2005.
Fernando Maciá Domene
What is your real goal: web positioning with top results or the ability to attract more qualified traffic to your website?
If placing your website within the top search engine results, entering certain keywords in Google, Yahoo, MSN Search, or Alta Vista, has become your daily obsession, stop for a moment and reflect. Is achieving top search results with selected keywords the real objective, or, is it perhaps developing a means for connecting with your potential … Leer más
Do-it-yourself: Improve your web site positioning in 8 simple steps.
Digital marketing, based on the utilization of Internet search engines, is a complex science that requires specialized knowledge in the field of Internet searching. Experts study how search engines evolve, their performance and behavior with particular search concepts, and their popularity at any given time. Armed with this intricate information, these specialists are able to provide advise to web owners on how to improve the performance of their web sites. Nonetheless, there are a few things that all of us can do to advance the positioning of our web sites without having to resort to the subject matter experts or without the need to write complicated code. The following eight steps, along with some familiarity of your market space, and a pinch of common sense, will allow anyone to increase the rankings of their web site on the most popular search engines.
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